5 Reasons You Should Invest Your Time in Networking Networking has delivered more return on investment than what should i invest in right now other tool in my business. The problem is, everyone who believes in networking recommends it the same way. But how does it deliver value exactly?

Lewis and I are about to run the training class for Shy Networking tomorrow. It is not an instant gratification thing very often. OK, so we have all experienced that chance meeting where everything clicks and we come away with a brilliant, but random contact. We are talking about human relationships, and they are not always fast burning things. People are asking if they should devote time to networking over, say, SEO, blogging or social media. I have to tell you, being so close to things it took me a while to articulate. So if you are crunched for time, why should you add networking to your mix?

Of course you wouldn’t be reading this article if I hadn’t managed to give you concrete reasons why you should invest your time in networking, so here they are. Networking ROI There are many benefits to networking but you have to remember that we are dealing with people. You have to keep that in mind. Friendship Benefits I wanted to start with a benefit that does not necessarily convert to Dollars, Pounds or Euros. Do not overlook the simple benefit of having friends in the business with no strings attached.

We need to know someone has our back, that we have people who are there for us. It can be lonely when you work alone, with only a monitor light to keep you company. Having someone who understands is extremely valuable on a psychological and emotional level. Your friends can chat to keep you motivated and cheery, are a sounding board for ideas, or will listen to you moan when you need it. When you are in a strange town it is nice to have company even just for meals. Now I am feeling guilty for not listing all the other people who have kept me company, fed me, or joined me in friendship and conversation over the years.

Hopefully you will forgive me for not linking you up this once, I will buy you a drink next time we meet while you tell me what a horrible friend I am. My point is people need people. Opportunities Now to contrast with the touch-feely first benefit, here is where the big bang of ROI kicks in. The most significant monetary benefit my network has brought me, and we are talking six figures from just one contact, is the opportunities they expose me to or introduce me to. If you are not getting enough opportunities, then you need to build your network. All the best opportunities are shared person to person in back channels.