It’s typically expressed as a percentage, so multiply your result by 100. But understanding the formula is essential if you need to produce the best possible results with your marketing investments. Marketing ROI Calculators for Download Here you can download detailed ROI calculators that will enable you to calculate the projected ROI and actual ROI for a return on investment is campaign, create a marketing budget based on specific ROI goals and determine ROI using COGs, projected revenue, gross profit, customer lifetime value or cost per X.

These files include 19 pre-programmed Excel worksheets from our offering at Qlutch. CLV is a measure of the profit generated by a single customer or set of customers over their lifetime with your company. ROI calculations to provide a closer estimate of the true profit their marketing campaigns are generating for the company. On the investment side, it’s easy for marketers to input the media costs as the investment.

But what other costs should you include? The components for calculating marketing ROI can be different for each organization, but with solid ROI calculations, you can focus on campaigns that deliver the greatest return. Finally, ROI helps you justify marketing investments. By focusing on ROI, you can help your company move away from the idea that marketing is a fluffy expense that can be cut when times get tough. Your campaigns deliver the highest possible return and you’re able to improve them over time.