47 0 0 0 13 6. There’s a tendency for people to refer to expensive purchases as investments. Yet televisions hold their best watches to invest in 2017 about as well as a Cosmo Kramer business idea holds oil.

Clearly, pretty much anything with a technological expiration date is a bad financial investment. You know, the ones that don’t use electricity and are technologically static, immune from cutting-edge developments? People don’t buy mechanical watches for hi-tech features, so they’re not at risk of becoming obsolete. And yet it would be silly to view a watch, or a collection of watches, as a core component of your investment portfolio. Buying low and selling high doesn’t typically work so well in the watch world. A large part of the reason, Adams says, is the fickle and emotional nature of the watch market. A single collector alone has the power to influence the tastes, trends, and values of the entire market.

Pop culture plays a role too: There’s no doubt that James Bond propelled Rolex even higher when it debuted on Sean Connery’s wrist in Dr. If you’re looking for an easy, safe, blue-chip investment, put your money into a mutual fund. Part of this is because the ultra-high-rolling watch world may also be in the midst of a bit of a bubble, according to Adams, who points to the huge watch auctions that are reminiscent of the art world. Paul Altieri, a watch expert and CEO of leading pre-owned and vintage Rolex dealer Bob’s Watches. So what watches best hold their value?